The ABCD of success in French Québec.
OUR
MISSION
Uplifting French Quebec Adaptation.
French adaptation can and should generate as much impact, interest and enthusiasm as any other piece of communication.
Creative Director JP Martel’s creative boutique knows and understands the French Quebec consumers like nobody else.
As « Creative Adaptator », JP offers a service as Fast, Efficient, Reliable and Flexible, as Competitive.
OUR
PROMISE
We deliver not only the most original,
but the most focused and result-driven adaptation there is.
We won’t let globalisation weaken your national and international campaigns.
All brands need to perform strong here, in Quebec.
With access to State-of-the-art Graphic and Broadcast production studios, and sophisticated media services, ABCD by MRTL supervises the overall quality of every portion of the campaigns.
Oui, Oui, it’s a Win-Win
service to succeed in French Quebec!
OUR
EXPERTISE
CREATIVE
ADAPTATION
Traditional, social, digital platforms • Copywriting • Proofreading
STRATEGIC
PLANNING
Québec Perspective • Branding
BROADCAST
PRODUCTION
Casting • Recording studio booking • Talent Direction • Talent fees management (UDA)
PRODUCTION
Design • Art Direction • Corporate Identity • Layout • Printing
MEDIA
Strategy - Planning - Implantation - Analysis – Deployment - Measurement - Tracking – Real-Time Optimization • Traditional - TV, radio, billboards, print • On-line - social media, search engines (SEM and SEO), programmatic
CREATIVE
FINGERPRINT
30+ YEARS OF SUCCESS
TESTIMONIAL
When I was the President of Les Aliments M&M in Quebec, JP’s agency, Martel & Cie, handled our account.
I always considered him more than a supplier; he was an amazing partner and during the 15 years that he handled our M&M business, we became good friends.
With JP’s stewardship over the years we experienced the quickest growth in all of Canada. We continually beat the ROC results and became the envy of all. Following our TV campaign that resulted in sales of +20%, JP was awarded the account for all of Canada.
His creative was always top line and the clincher was his ability to be tactical and change quickly to adapt to the market, as the switch to WEB
from traditional media was in full swing.
As an overachiever I only surround myself with true winners and JP Martel is one of those winners.
PAUL LACHANCE
Past-President,
Les Aliments M&M
